Client: Douane Nederland
Brief: Dutch Customs, as part of the national tax authority, believe in customer service, and organised a special business day to prove the point.
Concept: Event Station realised a floating pavillion in Rotterdam Harbour, laid on catering, contracted broadcaster Elsemieke Havinga for the interviews, and poet-comedian Jules Deelder for the introductions. The audience was invited to respond to statements which led to heated debate -and to a previously unseen insight into what makes the customs authority tick.
How happy was Douane Nederland? “Our customers described it as an unexpected view of a surprisingly versatile organisation. Which is exactly what we wanted to hear! So let’s schedule a follow-up next spring…”