Client: Schuitema

Brief: a brand new supermarket concept for C1000 stores needs a showcase at the trade fair Provada. The only problem: there’s just 60 square metres of space available… and a very demanding target group including local government officials, project development agencies, and potential franchisees.

Concept: we used interactive shopping carts. Virtual shops. Walls that came to life. Little green men. It was quite a mixture. The result was a highly individual experience, full of surprises and conviction. And, of course, completed by a cup of private lable coffee, with a biscuit. .

How happy was Schuitema? “If you can’t grasp the concept of an interactive shopping cart, have a chat with one of the little green men. All will become clear, on this simply brilliant exhibition stand.”