Client: Egger

Brief: Egger, an Austrian manufacturer of high grade building materials, wishes to introduce an entirely new product range called Zoom2 to 1150 interior designers. The aim: to convince them of the unexpected applications suited to this new take on MDF/chipboard.

Concept: To address the designers’ creativity, five different moodrooms were built to showcase the versatility of Zoom2. The mood rooms, however, were not the work of Egger themselves but the brainchildren of five different young architects and designers, challenged to establish the limits of the materials -and then go a step or two further. Steps that included distinctly futuristic furniture designs.

How happy was Egger? “The introduction exceeded our wildest expectations. We could not have wished for a more convincing visiting card. ”