Client: CBR

Brief: Help us celebrate our 75th birthday with a couple of friends….say 8000 or so !

Concept: Such a large audience requires a large venue. In this case, Gelredome Stadium in Arnhem. Day one: a huge party for 2600 staff members in which they laid on their own entertainment: a talented group indeed. A properly served sit-down diner was a pretty unique feature, as was the ensuing dance marathon in which the stadium roof was regularly (if metaphorically) raised. Day two: 5500 owners of driving schools attended a professional symposium called ‘Eye for traffic’ before they too were subjected to food, drink, music, dance and vibrating roofs. Party time!

How happy was CBR? “This event was not just fun, but also highly relevant. People learned a lot AND enjoyed themselves. Great!”